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Publicity prepares Cambrils II, the day dedicated to advertising and touristic promotion

Publicity prepares Cambrils II, the day dedicated to advertising and touristic promotion

Cambrils. Costa Dorada. The Cambrils Tourist Board organized again the Second Week of Tourism Promotion, Publicity 2009, aimed at industry professionals and students, and this year will be held on the 27th of November, in Hotel TRYP Port Cambrils and under the slogan "Selecting and positioning attributes. The day of a biannual basis, was created to reflect and discuss the creative processes in the promotion of tourist destinations. The growing competition between tourist destinations and the impact of new information technologies and communication incentive to produce more complex tasks of promoting and original. The municipality's tourism promotion is an investment for future growth. How to optimize resources and what might be the most successful actions are cause for debate of the Second Week of Tourism Promotion Advertising and Publicity. The second edition of the event, the theme is set segmentation and positioning. Professional prestige In this context, Publicity'09 has confirmed the participation of recognized names in the world of Tourism and Advertising: Marçal Moline, strategic planner and creative advertising agency founder of MMLB, Josefa Mari Ribas, Minister for Tourism Policy of the Consell Insular de Ibiza , John Betancort, Head of Economic Development and Promotion of the Cabildo de Lanzarote, Manu Narvaez, Managing Director of Tourism in San Sebastian, Felix Larrosa, former director of TURESPAÑA, Josep M ª Brugés, Press Officer and professor at the School of Communication Blanquerna (Universitat Ramon Llull), David Coral Morral, director of the agency Counterpoint, Monica Figuerola, General Director of Tourism of La Rioja and Carlos de la Guardia, founder ofBrandgineering. To start the conference it has been planned the inaugural conference titled "Segmentation, attributes and positioning" and the roundtable "destination positioning". Attendees will also learn first hand about the creative process in "La Rioja, land of wine" and will finally participate in a workshop that aims to show the best tools of positioning. As a novelty, the organization wants to appeal to students in the creative industry by offering a contest in which participants must demonstrate their knowledge of Mexican tourism through the Publicity Awards. The seminar is aimed at all professionals and students in the field of Tourism and Communication and has a registration fee of € 70 (professional) and 30 € (students). Through Publicity 09, Cambrils seeks to position itself as a benchmark in the field of professional tourism.   Download the program here      



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