Salou. Costa Dorada. 08 May 2025.
The main tourist municipalities in Spain, members of the Alliance of Sun and Beach Tourist Municipalities (Adeje, Arona, Benidorm, Calvià, Lloret de Mar, Salou, San Bartolomé de Tirajana, and Torremolinos), met in London with the main British tour operators to strengthen the Spanish tourist destination in the British market, the main source of tourists to Spain.
The meeting, held at the Spanish Embassy in London, was attended by the mayors and senior representatives of the eight municipalities and the heads of the main players in the British sector: Jet2holidays, TUI, ABTA, TTG Media, and Travel Weekly UK.
Ambassador José Pascual Marco and the Minister of Tourism in London, Manuel Butler, opened the event organized by the Spanish Tourist Office (STO) in London. During the meeting, Steve Heapy, CEO of Jet2.com and Jet2holidays, emphasized that "Spain is our main market, and we greatly value the work these municipalities do to offer an attractive, safe tourist experience aligned with our customers' demands".
For his part, the Mayor of Salou, Pere Granados, highlighted the importance of sustainability as a safeguard for the value of destinations. In this regard, he noted that "in Salou, we are developing specific projects to preserve our coastline, restore natural spaces, and diversify the tourism offering with culture, sports, and heritage".
