Coca-Cola Initiative for sustainability and cleanliness of the coast

Salou. Costa Dorada. 16 July 2018. The Coca-Cola firm has presented in Salou its "Mars Circulars" project, an ambitious initiative that aims to create a sustainability strategy by cleaning the coast and the seabed. The plan includes the recovery of natural spaces, the prevention with awareness campaigns and citizen awareness, and the generation of scientific studies and circular economics.

Mares Circulares is born with the ambition to go beyond a massive collection of packaging, this is a campaign that seeks citizen awareness and the generation of data and studies in the field of circular economics that can contribute to the development of new initiatives in the future.

The project has the support of the Ministry of Agriculture, Fisheries and Food, through the General Secretariat of Fisheries, the Chelonia Association, the Ecomar Foundation and the Vertidos Cero Association. It also contemplates civil and citizen collaboration through more than 100 public and private bodies between town halls, NGOs, universities and associations.

In Catalonia, it has the collaboration of the City councils of Calella, Mataró, Palamós, Torroella de Montgrí, Cambrils, Deltebre, El Vendrell and Salou, among others.

The presentation of the project was held this morning at the Plaza de las Comunidades Autónomas de Salou and was attended by Ms.Susana Sainz-Trapaga, Adviser of the Ministry of Agriculture, Livestock, Fishing and Food of the Generalitat of Catalonia in matters of fishing and maritime affairs; Mr. Pere Granados Carrillo, Mayor of Salou; Theresa Zabell, President of the Ecomar Foundation; César Pérez, Coordinator of the Chelonia Association Mediterranean Area; Carmen Gómez-Acebo, Director of Corporate Responsibility for Coca-Cola European Partners Iberia; Ana Gascón, Director of Corporate Responsibility of Coca-Cola Iberia; and Joaquim Edó, Head of Communication in Catalonia of Coca-Cola European Partners Iberia.

Carmen Gómez-Acebo, Director of Corporate Responsibility at Coca-Cola European Partners Iberia, said: "We want Circular Moms to be an integral and circular project. It is not a punctual action to collect waste on coasts and seabed, it is also about sensitizing citizens about the need to recycle and properly manage waste on the part of all ".

"Mares Circulares also responds to the external dimension of our commitment to packaging in the" Avanzamos "sustainability strategy and, specifically, with the objective of collecting 100% of the same so that they do not end up as waste , especially in the oceans. Mares Circulares is a project of alliances that involves all the agents involved in the environmental sustainability of the environments, "said Ana Gascón, Director of Corporate Responsibility at Coca-Cola Iberia.

Pere Granados, Mayor of Salou, stressed that: "The spirit of this campaign is in keeping with the work carried out by the city council of Salou, of protection of the environment, respect for nature and The dissemination of the natural values ​​that surround our coastline and where the sea and its preservation make it necessary for continuous awareness-raising actions that will take place in Salou next Sunday, by Coca-Cola. "

On the part of Susana Sainz-Trapaga, Adviser of the Minister of Agriculture, Livestock, Fisheries and Food of the Generalitat de Catalunya in matters of fisheries and maritime affairs, adds: "the initiative Mares Circulares arrives at a time when health Our seas worries us and occupies a great deal, and are totally aligned with our priorities. The Maritime Strategy of Catalonia 2030, recently approved by the Government of the Generalitat, in order to respond to the challenges of developing the blue economy in a sustainable and harmonic way through an integrated management of the sectorial activities that impact on the marine space Catalan, he is especially careful about the environmental dimension. Its first Strategic Plan (2018-2021) includes specific strategic action lines aimed precisely at the collection of waste in the sea and the awareness of the citizens. That's why we believe that Moms Circulars, as well as necessary, comes at the best time to step up efforts towards common goals. "

Mares Circulares wants to take advantage of the summer to develop training and information activities on different beaches of the Catalan coast where the levels of influx are very high, such as Playa Longa in Salou (Tarragona).

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